The frontline of service, responsible for technical support, issues and queries, composed of 30 service engineers and Six work controllers, Three of which are responsible only for service call receipt and engineer dispatch and three are responsible for supplies order taking, handling non-technical queries and delivery of goods in coordination with Logistics. The asst. service manager is responsible for the day today operation ensuring that technical standards are met and Xerox practices and procedures are followed. Engineer’s territory is customer based rather than the standard of area based because of the very small geographical size of Bahrain, MIF concentration and Engineer’s product specialization. All Engineers are mobile with a laptop and a car kit comprising of essential spares and tools.